Managing the ROI
One of the biggest barriers we have come across when talking to business leaders is determining how deploying a customer centric organisation can be made to pay. Most businesses seem to be doing well, with a couple notable exceptions so when business is thriving there is a tendency for complacency to set in. Intuitively we know that the best time to make changes is when business is thriving. With that in mind we have provided some food for thought on why now is the best time to become more customer centric and the benefits it can bring.